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Coffee Mug Is Popular Promo for News Station

Los Angeles Tribune TV station’s KTLA 5 will be celebrating a milestone anniversary with an iconic item that appeals to a wide target audience.

The “Anchor Desk” drinkware, which is placed prominently on the studio desk during broadcasts, is a 15-oz. coffee mug. When the station worked with its distributor partner to develop a giveaway program celebrating 70 years of broadcasting, a special anniversary edition of this mug was the logical item. The mugs have been a coveted giveaway among viewers over the years.

Beginning on KTLA’s 70th anniversary date, the “Watch and Win” promotion gives viewers in the Los Angeles area the opportunity to text the station with a specific code word during its daily broadcast. KTLA then chooses winning viewers to receive a special-edition anniversary branded mug that matches the official Anchor Desk drinkware. The station was provided with 2,500 of the double-sided mugs. The promotion will run all year, and if the anchor mugs’ popularity is any indicator, they’ll continue to drive many viewers to enter the contest.

REP PROMO

REP Promo celebrates 10 years in business! Helping you to find branded solutions for your company through giveaways, promotional marketing materials and logo imprinted products! Pens, coffee mugs, bags, awards, apparel and everything in between is what we specialize in for your company.

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